The best business in the world can’t survive unless customers know it exists. Safran makes it easy for companies to design, implement and use interactive presentation such as CD-ROM, DVD-ROM, DVD-VIDEO, FLASH MODULE. In the following sections, you will find how Safran helps you build an interactive presentation to effectively promote your business. • we identify your goals Presentations made to customers must be concise, easy to understand, and effective in persuading the audience.To save time in creating your presentations, we work backwards from your goals. We identify your main point. We decide what you want your audience to think and do after they have seen the presentation. One of the most common mistakes novice presenters make is to stuff too many details into a presentation. Keeping your basic messages in mind will help create more organized, hard-hitting presentations. • Create presentation content Once we have identified your goals, our next steps are to outline and create the content for the presentation. CD-ROM, DVD-ROM, DVD-VIDEO, FLASH MODULE are the standard business tools for creating dynamic and visually compelling presentations. It makes it easy to integrate your content into effective design templates, and produces files compatible with both the Macintosh and Windows platforms. Where to start with your content? A good beginning point is to ask, “What is most important for the audience to remember?” Make this information prominent in every slide. Also ask, “What do they already know?” Don’t waste time rehashing details your audience is already familiar with. To effectively persuade your audience, our classic presentation texts recommend a logical sequence: Problem, Solution, Benefit, Action. We show your audience you understand their specific problem — then we articulate how your solution overcomes that problem. We explain the benefits your audience can reap from using your solution. Finally, we make a clear call to action that explains what you want the audience to do (buy your product, for instance). We support your claims about your product or service with evidence, from statistics and facts to expert testimony, demos, and case studies. Finally, we keep your copy short and sweet. Your presentation slides should be more like cue cards for the speaker, not detailed transcripts of his or her speech. • Integrate multimedia Eye-catching graphics, audio accompaniment, and short video clips can all add excitement and professionalism to your presentations. Instead of just imagining how your product looks or how your service people treat customers, your audience can experience your business’s benefits firsthand. We offer excellent multimedia integration features, from simple photo graphics to complex digital video.We can help you edit digital video to support your presentation. Ideas for using video include interviews such as customer testimonials,walking tours, and instructional videos. We can help you explain technical concepts, validate your ideas, and bring your presentations to life. • Output Once we’ve created your final presentation, you’ll need to transport it to your presentation location. Our interactive modules allows you to save your presentation as a HTML slideshow, flash, quicktime or windows media player movie for the web. For most presentations, however, you’ll be addressing a live crowd. We offers several excellent media support options, including CD-RW and DVD-R. For more sophisticated presentations, we can edit video, audio, and images together and output them on DVD-ROM or DVD-VIDEO. Using DVD technology, we can create a high-end multimedia presentation or a more traditional slide show with a soundtrack or voice-over narration. • we identify your goals • we create presentation content • we integrate multimedia (QUICKTIME, WINDOWS MEDIA PLAYER, FLASH, MP3...) • we output in different formats (DVD, FLASH, POWER POINT,WEB...)