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Every physical representation of a company's web site that people notice, whether it's a html site, a flash site or a online video, offers an opportunity to win respect and admiration. And business can successfully shape favorable consumer opinion by intelligently controlling these many forms of their online communication program. In today's message-saturated environment, communication programs that produce positive results must stand out in order to get noticed. That's why successful companies hire Safran to plan and produce online business communications.They realize that they need Safran to help them figure out which message to send out and how to deliver it with effective impact.
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A Process for Creating User Experiences

So how can you ensure a satisfying user experience? Safranrecommends that the project team transform the vision or Business Concept into concrete requirements, visual designs, and prototypes by using the activities, artifacts, and roles defined in its User Experience discipline. This discipline's participants analyze users' needs and then define a corresponding digital experience by applying a mix of technical and creative skills. The Safran User Experience discipline unites activities in order to:

 Understand the target users, their characteristics, tasks, and environments
 Identify the boundaries of the system and its functional and non-functional requirements
 Define the users' content needs and a fulfillment approach
 Define the priorities for iterative development
 Develop the information architecture
 Develop visual design guidelines
 Develop prototypes
 Plan and conduct usability testing
 Ensure that all project participants agree to the scope and visual design approach
To optimize the balance of priorities on a website, it is best to visualize the three component elements in relation to each other on a triangle. When you choose one element as the top priority (e.g. Content), you have to prioritize its relationship to the other two elements: in this example the Content relation to visual design is the first priority (1), Content relation to interface becomes second (2), and Visual Design to Interface becomes third (3) by default. It all starts with users and how their needs, desires and particular attitudes inform their interaction and reaction to the digital experience.