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| At Safran we have a passion for creating brand leaders. It's what drives us and makes us unique. It's the richest part of our heritage and the touchstone for our future. Our talented team is based in the USA and in Europe, and is bound together by a passion for creativity and leadership in all of its forms. Safran works globally to unify a brand. Despite different geographical and competitive situations, we enables our clients' brand to translate US culture to European culture (or the opposite) so your services or products are well understood in different environments. At Safran we optimize the value of our clients' brands at key points of contact and connection. This leadership approach results in new ways of building and protecting the value of brand, new ways of targeting consumers, new ways of communicating the brand to all who influence it and new ways of teaming and working to achieve category best design for all of our clients. | ||
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| branding design Building brands is what Safran is all about. We begin by investigating the consumer's relationship with the category and the brand. We continue by uncovering what the brand can be. We conclude by being it. Safran Brand Consulting is dedicated to bringing clients original thinking and creativity where it matters most - upfront in the brand strategy. Our mission is to create economic value for new and evolving brands by providing the most creative and incisive strategic brand ideas available in the world. |
online strategies What makes users click the "Buy" button? Why do they fill their shopping carts and then walk away? What makes them come to a site in the first place? Why do they bookmark it? Why do they leave and never come back? These have become the enduring business questions of our day. At Safran, we help you find the answers. Web Interface is an essential element to a successful online presence and we have made it one of the cornerstones of our business. We will examine your target audience and evaluate their interaction with your web site. We'll set up rigorous and in-depth usability testing sessions that demonstrate which site features and functions work best for your business. |
interactive presentations Safran Interactive delivers strategic online brand solutions. By successfully marrying world class creativity, technological expertise, and integrated business strategy, Safran Interactive adds yet another dimension to our client's business growth. Safran Interactive services range from Online Advertising, Flash Presentation, Pocket PC solutions, DVD Authoring, 3D Animation— all fully integrated with the brand message. |